Prim is romance, tailored. A strapless sweetheart corset — finished with a petite bow at the centre bust — cinches into a pointed basque waist, then releases into a full satin midi skirt with graceful volume. Made for bridal moments and every celebration around them.
- Colour: Ivory.
- Premium satin fabrication.
- Fully lined.
- Midi length.
- Strapless sweetheart neckline.
- Bow detail at centre bust.
- Boned corset bodice.
- Pointed basque waist.
- Full A-line skirt.
- Concealed zipper.
Wear it to: engagement parties, bridal showers, rehearsal dinners and garden ceremonies — pair with pearl earrings and strappy heels.
Fit note: Structured, no-stretch fit — if you are between sizes, we recommend sizing up.
Find your fit
Choose from the sizes available on the product page. Fit and measurements can vary by style; a single size conversion chart does not apply to every dress.
How to measure
- Bust: measure around the fullest part of your bust.
- Waist: measure around your natural waist.
- Hips: measure around the fullest part of your hips.
Keep the measuring tape level and comfortably close to the body without pulling it tight. Follow any style-specific fit notes on the product page.
Need help choosing a size?
Before ordering, email info@fashionmallonline.com with the product name or link and your bust, waist and hip measurements. Please state whether your measurements are in inches or centimetres so we can help confirm the fit.